News & Publications

Nov 14th, 2019

Pay to Play — What Ramifications Does the NCAA Decision Have on the Representation of College Athletes From a Florida Attorney’s Standpoint?

by James M. Paul, Shutts & Bowen, LLP On October 29, 2019, the National Collegiate Athletic Association’s (“NCAA”) top decision makers voted unanimously to start the process of modifying its long existing rule of not allowing college athletes to profit off their names, images, and likeness. The NCAA will now allow college athletes to profit from their names, images, and likeness “in a manner consistent with the collegiate model.” This was a far different stance from the stance taken by the NCAA, just less than thirty days earlier, when the NCAA deviated from its criticism of California’s “Fair Pay to Play Act.” The NCAA in response to California’s proposal, which was signed into law by California Governor, Gavin Newsom on September 30, 2019, but will not take effect until 2023, called the Act an “existential threat” to college sports and even threatened to “annex” California from the NCAA.

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